Ask your sales representative about replacement graphics!

Backlit Trade Show Counter

  • Military Grade aluminum frame with pearl white finish and sturdy countertop
  • Popup frame expands and collapses easily allowing a toolless setup
  • LED Ladder Lighting ensures an even and brightly illuminated graphic
  • Easy to pack and ship to any show or hotel
  • Stunning high-resolution, wrinkle-resistant, and machine washable fabric graphic
  • Extra SEG graphics can be printed and are easy to mount to the frame
$789.00 .


Our Backlit Pop Up Trade Show Counter is based upon the same technology as our Backlit Pop Up Displays. The counter’s folding aluminum frame expands into shape in seconds. The SEG channel bars easily snap onto the frame allowing the fabric graphic to be attached quickly while also providing the structure additional stability.

SEG stands for Silicone Edged Graphic. This fabric graphic is outfitted with a pliable push-fit silicone keder around its perimeter that fits into the frames channel bars. This system puts tension on the graphic eliminating the wrinkles that plague conventional fabric pop ups—just one reason SEG frames are fast becoming the go-to medium for large format graphic presentations.

Once the channel bars have been locked in place, the LED ladder lights can be clipped onto the front of the frame. These specially designed lattice lights provide even, seamless lighting across the face of the counter’s graphic giving it an impressive vibrancy and definition unrivaled by most other mediums.

The counter and lights come packed in a compact bag with wheels so you don’t have to struggle lugging it around from show-to-show.

All of our graphics are printed in-house and sewn to specification on an order-to-order basis. We produce a single Dye-Sub fabric sheet capable of displaying fully saturated color while backlit. Our transfer printing creates a full dynamic range from bright white to solid black without pin-holes to degrade the effect. Benchmark created a matched system of ink, transfer paper, and specialty fabric that will display your image backlit brighter and better than you have ever seen!

Backlit Pop Up Displays


We include a PDF proof at no charge. We will deliver the proof back to you via email within 24hrs of your order. This proof must be approved to start production of your graphic.


The best way to insure color fidelity when matching a particular color is essential is to request a hard proof recorded on the media the graphic will be produced on. You will be able to choose this option, for additional charge, at checkout. The proof price includes free ground shipping to your site. Faster shipping can be done at additional charge. Please call for arrangements for faster hard proof shipping. Hard proofs add 24hrs in house to proof turnaround time.


We calibrate only Solid Pantone Coated Colors. This does not include blends or screen %. The best way to prepare your graphic files when using Pantone colors is to leave the colors as “spot colors” referencing the specific Pantone colors you want. Do NOT convert colors to CMYK. Our system will substitute the closest color values available for the print media you have chosen to simulate your colors. The way to determine if the colors available are “close enough” is to request a hard proof recorded on the media the subject will be printed on as recommended above. Benchmark maintains a fully color managed workflow using state of the art spectrophotometric analyzers and calibrations. For more information about color management in general and at Benchmark specifically, see our blog post “Get your Geek On”

You can begin your design process prior to making purchases by downloading design templates found in the “Template” TAB anytime.

Once you make a purchase you will receive an order number and you can upload your files by clicking upload“Upload Files”  in the navigation bar located on the upper right corner of this page. This option is visible from all pages on our site except the payment page.

When an order is placed you receive an email that includes a link to the UPLOAD FILES page. You can forward this to your designer or someone else to have them upload files for you.

When Uploading files, be sure to keep the browser window open until the system notifies you that the upload is complete. After completion, the system will send the person uploading an email summarizing the files received and notify Benchmark your files are available.

Please Note – turnaround times for products including graphics are not based on time of purchase but rather on proof approval from graphic files received.

If you are ready to UPLOAD your files now click here

Hardware & Graphic Specifications

Weight 40 lbs
 Graphic Dims  39.5″H x 40″W x 14.”D
Graphic Material options Fabric only 

Electrical Specifications:

Input 100-240 VAC, 4A
Output 70 Watts and 8,050 Lumens
Color 6000k
Counter Template
Assembly Instructions

Normal turnaround time is 5 working days in house after proof approval. E-Proofs will be delivered via email within 24hrs of receiving the file. If you have a specific deadline that you need to meet, RUSH service is available, contact us here for a Rush Quote.