We’d been working with Zack Read from Weaver Consultants Group on a booth they needed for an upcoming show. We showed him our full offering—from banner stands and fabric backlit displays, to our fully customizable range of 10×10 and 10×20 booths. Zack chose one of our backlit pop up displays for his firm’s booth. But in the process Zack’s client, Tunnel Hill Partners, told him they would be interested in one of our custom booths.
As a result Michael Kozak, J.D., Tunnel Hill’s Senior VP of Strategic Pricing and Business Development called us. This was Tunnel Hill’s first trade show and they wanted to make a big splash. They did not have a graphic designer or marketing team to handle the booth’s design or the logistics of getting it to the show. No problem! From concept to the show floor, we had their back every step of the way and they were so pleased with our work Michael had this to say:
The show went well and the booth went great. We received numerous comments that we had the ‘best booth on the floor’! We also had people stop by just to ask us who we worked with on the booth. We were very pleased and passed your info on to a number of people…
All in all, we were very pleased to work with Benchmark. Their work was first class and we would not hesitate to use them again in the future!”
-Michael Kozak, J.D. – Senior Vice President of Strategic Pricing and Business Development
Tunnel Hill needed a modular booth that could fit a 10×20 space for their upcoming show, and wanted it adaptable so it could also work in a 10×10 space at future shows. Mike chose several designs from our online catalog that were modular and featured a backlit display, a feature that’s quickly becoming a must-have at trade shows.
What ultimately helped Mike decide on a booth design was the mockup we produced with Tunnel Hill’s branding. With the 3D rendering, he was able to see how his booth would look before spending any money. From there, our graphic designer went to work to produce the final graphics that Tunnel Hill would use for their booth.
The booth consists of a number of graphics printed on various types of media. The center circle that anchors the look of the booth is a dye-sublimated SEG fabric backlit graphic. This graphic is hemmed with a silicone strip that inserts into a channeled frame around the center of the booth and is edge-lit by an array of LED lights.
The graphics that flank the centerpiece on either end are also dye-sublimated SEG fabrics. The big benefit of SEG fabrics is that they can be installed and taken down so easily. Another noted benefit of these graphics is that they are machine-washable should they happen to get dirty at any point.
The arch mounted above the center backlit graphic is wrapped with a form-fitting fabric pillowcase graphic which is held taught by a zipper.
The table and chairs are outfitted with graphics printed on a PVC material called sintra that has been cut to size and attached with adhesive. The podium graphics are also printed on sintra, but instead of being taped, they slide into the podium’s frame. Like any of the other graphics in this booth, they can be easily swapped out with new graphics.
A real selling point for our booths is how they are stored and shipped. Each booth comes in its own tiered-crate along with assembly and packing instructions. These felt-lined crates are outfitted with jigging to keep each piece of the booth snug and secure during transit.
Once the booth and graphics were completed, we arranged freight to deliver it to the expo’s staging warehouse as well as return freight to have it shipped back to our facilities for storage. When we receive the crate back after the show, we can inspect the booth for any missing or damaged parts.
When it’s time for the next show, we can print any replacement graphics that are needed and schedule to have it shipped. Benchmark is able to arrange installation and dismantling of our booths just about anywhere in the contiguous United States. All our clients need to do is show up for the show. We handle the rest!
Exhibiting at trade shows is a great way for businesses to boost brand awareness, generate leads, and spot trends in the market. Tunnel Hill Partners was able to stand out and attract a great deal of attention at their show. While it takes more than just having a booth to succeed at a trade show, having a great booth sure does help!
We’re glad we were able to provide Tunnel Hill with everything they needed, including our booth management services. They were able to pick a design from our large catalog and see a mock up of what it would look like. We handled the build, graphic design and production, crating, and shipping. We are also storing it in our climate controlled warehouse for their next show. Tunnel Hill is able to focus on its overall marketing plan and use Benchmark expertise to implement that plan for tradeshows.
Call (847) 290-0002 to get started on a quote today!
My experiences with Benchmark Imaging & Display have always been pleasant. I have used other companies in the past for my tradeshow booths, but Benchmark is now my first choice. The sales reps are extremely helpful and attentive, plus the quality of the product is excellent.
We were looking for a cost effective way to produce full color menu boards, and Benchmark had the answer. Their Flat Bed Printer delivered great color and detail, and, because the machine prints directly to the Styrene, we had no mounting or laminating expenses. We use these boards both indoors and out, and they really look sharp. To all this, add friendly service and fast turn-around, and you get a winning recipe with Benchmark.
Bill, I recieved the banner here in Iowa City, and I am very happy. Excellent look, and I am excited about how lightweight and easy to erect the apparatus is. I look forward to further collaboration between CTS and Benchmark in the future.
Thanks for a great job. We go through handstands/cartwheels in the process, but you guys do great work! I like doing business with you and have recommended you to several people.
Thanks for all your work on this project. I appreciate your diligence to ensure successful delivery of a quality product. Brian tells me the graphic looks terrific.
We’re back from Cancun and it was a smashing success. The pictograms were perfect. They got to where they were suppose to be, on time, in pristine condition. They were a real focal point that teams gathered around all week long. And to have thirty of them back to back to back in the general session room was phenomenal. So thank you for all the expertise and the loving care you and all your staff gave our project. We’re thinking about how pictograms fit into other programs. Thanks so much.
I know I can rely on Benchmark to get the job done on time and on budget. It’s important for me to know that Benchmark keeps up with the latest technology and equipment to benefit my quality requirements and service needs. They are definitely my best source for graphics!
Our marketing firm suggested Benchmark. As soon as I saw the display panels, I could see why. The photos, even though they were blown up to a huge size, look crisp and clear; the colors are beautiful. Benchmark sent them quickly (they rushed to get them to us in time for an upcoming show) and the response we’ve gotten is extremely positive. I now will use only Benchmark – their quality is outstanding; their prices are reasonable..and they’re nice to work with!
We went to another company to create two banner displays. We only used them once before they fell apart. Needing the displays for an event in less than 3 business days, we received outstanding service right from the start. Their staff took the time to explain different options as well as show us examples of those options. Not only were they extremely helpful, providing regular updates via email and phone, Benchmark got the job done on time. Even with the rush, Benchmark’s pricing is very reasonable and we could not be more impressed with the quality of their work and amazing customer service. We were very happy with their efforts and we will definitely go back in the future.
Thank you on behalf of the graphic designers at the Chicago History Museum for your integral part in bringing our graphics to life for the Abraham and Juárez exhibits. We couldn’t have done it with out you!