Sysmex is an international laboratory equipment manufacturer. They provide high quality reliable testing equipment that analyzes blood and urine for the healthcare market.
As with most innovative industries, the constant pace of change makes Trade Shows a very important part of Sysmex’s marketing plan. To make a BIG impression they have a BIG booth. To accommodate their various product lines they create separate areas for product display and demonstration. To tie the booth together, they use long sweeping tension fabric arcs. Having more than one set of arcs at different lengths means they can increase or decrease the number of display areas and tailor the booth to different shows and spaces.
For the 2014 show season they’re marketing needed some fine tuning. It was best done by changing the tension fabric graphics on those big arcs.
That’s when Benchmark got the call.
Lisa Olsen is the Sysmex in-house show manager. She is a hands-on, no nonsense, get-this-done sort of manager. She has worked with Benchmark for years. Knowing their great reputation for color, quality, and value, and that they have added new capabilities in fabric imaging, Lisa got in touch and placed an order.
How did she like the results?
“As soon as I saw the new graphics going up I knew I had made a great choice. The color and detail in Benchmark’s fabric printing was exceptional. It’s very vibrant even without lights. I’m impressed and very happy!”
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