In preparation for the National Restaurant Association Show, International Golden Foods approached us for ideas on how to take advantage of their new booth space. Last year, they used our Curves Light 20ft Straight display as a backwall to their space. The show was very successful for them. So for this year, they selected a 20 x 20 peninsula booth. It would give them great visibility, but had height restrictions that wouldn’t allow them to use last year’s solution. The center 10 ft of the booth could be as tall as 16 ft, but only 4 ft tall within 5 ft of the aisles. They wanted a highly visible booth that would help them take advantage of this new configuration, had heard about our new backlit pop up displays, and wanted to see if there was an economical way to use them to attract more attention to their message while also staying within their budget.
We recommended something brand new that involved customizing the backlit pop up displays. Using specially designed connectors, we were able to stack two 10 ft wide frames, a 7.5 ft tall frame, and one 5 ft tall frame. They would make what would look like a single wall 12.5 feet tall and 10 feet wide. This tower of light would be skinned with a colorful graphic Golden would commission and become the focal point of the booth. The peninsula perimeter would alternate serving tables, retractable banner stands, and product displays, allowing their staff to prepare and handout samples and make contact. At the front of the booth, they would use last year’s GatherRound podium for lead gathering and processing.
A primary feature to note about our backlit hardware are the lights we use to illuminate the graphics. They aren’t edge lights. If they were, a configuration this big would lose brightness and become uneven. Instead, each quad of our system has its own “ladder light” filling it. So each quad gets the same amount of bright even lighting no matter how many we stack together.
Our backlit pop up displays are typically sold in four standard configurations: 2.5ft x 7.5ft, 5ft x 7.5ft, 7.5ft x 7.5ft, and 10ft x7.5 ft. For this project, we could have custom built the frame so it assembled as one seamless 10ft X 12.5 frame and graphic. But after some discussion, it was decided we would keep the two walls separate. Doing so would allow International Golden Foods to re-use the bottom backlit section and graphic as a single 10×7.5 backlit pop up at smaller shows. It would also pack in the GatherRound lead gathering station, one of our favorite case to counter solutions.
The team over at International Golden Foods, always looking to stay one step ahead of the competition, took some of the coolest video footage of their booth we have ever seen. Here’s a link to what they put together:
Their booth looks phenomenal and really stands apart from everything surrounding them.
This project raises an important point about your sales team at Benchmark. Many of our products, including our backlit pop up displays, are incredibly versatile, and can be modified to meet the special needs of your project. With the rapid fire development typical of our industry, what we CAN do is always a few steps ahead of what we have done.
As a result, Benchmark Imaging & Display offers a wide variety of solutions, many of which do not appear on our website. If you have a special project or request in mind, our sales team is standing by with answers to your questions and solutions for your problems.
See what Benchmark Imaging & Display can do for your image!
International Golden Foods SEG Backlit Pop Up Gallery
Thanks for a great job. We go through handstands/cartwheels in the process, but you guys do great work! I like doing business with you and have recommended you to several people.
Thanks for all your work on this project. I appreciate your diligence to ensure successful delivery of a quality product. Brian tells me the graphic looks terrific.
Just wanted to let you know how much we absolutely love our banners! They are more beautiful than we ever imagined! We are so pleased with them. They had their debut at our Hearts of Valor Ball and they were spectacular!
Bill, I recieved the banner here in Iowa City, and I am very happy. Excellent look, and I am excited about how lightweight and easy to erect the apparatus is. I look forward to further collaboration between CTS and Benchmark in the future.
My experiences with Benchmark Imaging & Display have always been pleasant. I have used other companies in the past for my tradeshow booths, but Benchmark is now my first choice. The sales reps are extremely helpful and attentive, plus the quality of the product is excellent.
We went to another company to create two banner displays. We only used them once before they fell apart. Needing the displays for an event in less than 3 business days, we received outstanding service right from the start. Their staff took the time to explain different options as well as show us examples of those options. Not only were they extremely helpful, providing regular updates via email and phone, Benchmark got the job done on time. Even with the rush, Benchmark’s pricing is very reasonable and we could not be more impressed with the quality of their work and amazing customer service. We were very happy with their efforts and we will definitely go back in the future.
Our marketing firm suggested Benchmark. As soon as I saw the display panels, I could see why. The photos, even though they were blown up to a huge size, look crisp and clear; the colors are beautiful. Benchmark sent them quickly (they rushed to get them to us in time for an upcoming show) and the response we’ve gotten is extremely positive. I now will use only Benchmark – their quality is outstanding; their prices are reasonable..and they’re nice to work with!
We were looking for a cost effective way to produce full color menu boards, and Benchmark had the answer. Their Flat Bed Printer delivered great color and detail, and, because the machine prints directly to the Styrene, we had no mounting or laminating expenses. We use these boards both indoors and out, and they really look sharp. To all this, add friendly service and fast turn-around, and you get a winning recipe with Benchmark.
I know I can rely on Benchmark to get the job done on time and on budget. It’s important for me to know that Benchmark keeps up with the latest technology and equipment to benefit my quality requirements and service needs. They are definitely my best source for graphics!
We’re back from Cancun and it was a smashing success. The pictograms were perfect. They got to where they were suppose to be, on time, in pristine condition. They were a real focal point that teams gathered around all week long. And to have thirty of them back to back to back in the general session room was phenomenal. So thank you for all the expertise and the loving care you and all your staff gave our project. We’re thinking about how pictograms fit into other programs. Thanks so much.