During the holiday season of 2017, wine connoisseurs came together to educate common wine drinkers with an experience they called The Great Fermentation. Hosted at Chicago’s Water Tower shopping center, this pop up shop invited people to experience a full-sensory wine tasting and offered a range of activities meant to teach them about what makes each wine unique. Once they understood why they liked certain types of wine, participants could then sign up for a subscription to receive wines that suited their tastes. Guests played games, sampled foods, and took a virtual 360 tour of a vineyard in Tuscany with the help of VR technology. Benchmark Imaging & Display was there, but not only for the wine.
Geoffrey M. Curley and Shane Spaulding, the minds behind the project, called us shortly after they’d landed at O’Hare to tell us that they needed a lot of graphics—fast. Despite the short turnaround time during a holiday week, Benchmark was able to bring their ideas to life.
For this job, we printed a variety of different graphics to fulfill different needs for the space. We produced oversized custom cut sintra signs, one of which was mounted above the installation’s entrance. The columns and walls were decorated with reusable hanging vinyl graphics providing the otherwise stark space with visual interest and color.
At the center of the room was a large, empty wall that Geoffrey and Shane wanted to use as a photo-op space for their patrons. Their concept was to bring the vineyards to the consumers. To accomplish it we broke a single large landscape scene into six different matched panel graphics and printed them on heavy duty vinyl wallcovering. Once installed they created an 11ft. tall by 25ft. wide seamless image mural of grapes basking in sunlight, TheirIt transformed the dull space had been transformed into a focal point that could be seen from outside the venue through their glass doors.
We delivered and installed all of the graphics so The Great Fermentation team could focus on setting up the rest of the shop for the flood of people excited to learn about wine!
They were kind enough to share a few words with us:
The large format 8’x12’ banner graphics, one assigned for each interactive exhibit, changed the room from a black box into an engaging environment with meaning and visual excitement.
The wall graphic transformed the environment, making it so that the guests were quite literally transported to another place, in this case that other place was Tuscany, Italy. The guests instinctively were drawn to the image to take photos as if they were on a veranda looking over the vineyard. The excellent quality permitted such a delightful suspension of disbelief.
Geoffrey Curley – The Great Fermentation
We’re glad so many people could enjoy the event and we always look forward to working with great clients with great ideas!
Thank you on behalf of the graphic designers at the Chicago History Museum for your integral part in bringing our graphics to life for the Abraham and Juárez exhibits. We couldn’t have done it with out you!
Thanks for a great job. We go through handstands/cartwheels in the process, but you guys do great work! I like doing business with you and have recommended you to several people.
My experiences with Benchmark Imaging & Display have always been pleasant. I have used other companies in the past for my tradeshow booths, but Benchmark is now my first choice. The sales reps are extremely helpful and attentive, plus the quality of the product is excellent.
I know I can rely on Benchmark to get the job done on time and on budget. It’s important for me to know that Benchmark keeps up with the latest technology and equipment to benefit my quality requirements and service needs. They are definitely my best source for graphics!
Just wanted to let you know how much we absolutely love our banners! They are more beautiful than we ever imagined! We are so pleased with them. They had their debut at our Hearts of Valor Ball and they were spectacular!
Bill, I recieved the banner here in Iowa City, and I am very happy. Excellent look, and I am excited about how lightweight and easy to erect the apparatus is. I look forward to further collaboration between CTS and Benchmark in the future.
We were looking for a cost effective way to produce full color menu boards, and Benchmark had the answer. Their Flat Bed Printer delivered great color and detail, and, because the machine prints directly to the Styrene, we had no mounting or laminating expenses. We use these boards both indoors and out, and they really look sharp. To all this, add friendly service and fast turn-around, and you get a winning recipe with Benchmark.
We went to another company to create two banner displays. We only used them once before they fell apart. Needing the displays for an event in less than 3 business days, we received outstanding service right from the start. Their staff took the time to explain different options as well as show us examples of those options. Not only were they extremely helpful, providing regular updates via email and phone, Benchmark got the job done on time. Even with the rush, Benchmark’s pricing is very reasonable and we could not be more impressed with the quality of their work and amazing customer service. We were very happy with their efforts and we will definitely go back in the future.
Our marketing firm suggested Benchmark. As soon as I saw the display panels, I could see why. The photos, even though they were blown up to a huge size, look crisp and clear; the colors are beautiful. Benchmark sent them quickly (they rushed to get them to us in time for an upcoming show) and the response we’ve gotten is extremely positive. I now will use only Benchmark – their quality is outstanding; their prices are reasonable..and they’re nice to work with!
We’re back from Cancun and it was a smashing success. The pictograms were perfect. They got to where they were suppose to be, on time, in pristine condition. They were a real focal point that teams gathered around all week long. And to have thirty of them back to back to back in the general session room was phenomenal. So thank you for all the expertise and the loving care you and all your staff gave our project. We’re thinking about how pictograms fit into other programs. Thanks so much.